About Joel

Joel is an entrepreneur with a background in land surveying, civil and aviation engineering, as well as sales and marketing within the commercial roofing industry.

Over the past nearly three decades, he has developed the habit of buying more books than he could ever read in order to help fuel his long-standing passion for brain science, especially as it relates to self-development and productivity.

Growing up with a severe lack of confidence and the negative self-talk that often accompanies it, he has applied what he teaches in his courses and accountability coaching programs to his own life, breaking free from self-limiting beliefs. This knowledge and awareness of the mechanisms behind such self-sabotage and more specifically, how to use revolutionary brain science discoveries to overcome them, is expressed in his mission to help others do the same.

Having a belief in God, creation, and the Bible offers a unique dimension to his approachability and teaching style–a perspective often missing from mainstream science and productivity researchers.